When it comes to website design, one of the more important decisions you’ll make involves choosing the right colours. It’s a choice that can make or break your project, especially when you consider all the moving parts that go into creating a successful website.

Nowadays, chances are good that if own a website, you own a business as well. And the most important thing for a business website is to have a good conversion rate. If your website isn’t converting, your company might as well hang up a “Closed for Business” banner. That’s why it’s important your website’s colour scheme is planned, intentional – and most importantly – optimised for conversion.

In this article, we’ll take a look at how colours influence our lives and how they can be used to improve how your potential customers or clients perceive your site and brand.