For a small business, a website is the most critical tool for branding and generating sales. It’s your welcome mat. If you’re an e-commerce business, it drives the revenue that makes your company viable. If you’re a service business, it’s the best way to demonstrate your expertise. Regardless of whether you sell goods and services, your company’s website should convey the solutions you offer, and you’ll need to drive traffic there.

Here are 5 ideas for building a dynamic website that provides your small business with a powerful marketing platform.