Emojis are now part of our writing system — and not just for younger generations. More and more creative and marketing professionals need to figure out emoji etiquette.
Emojis can be extremely useful for conveying thoughts and feelings, especially via mobile devices, which is where they were first popularised. However, creative executives generally frown upon using emojis in a professional setting. Yet creative professionals can’t and shouldn’t discount emojis, especially when speaking and selling to Gen Z.
