One of the most essential documents any business can have is a brand style guide, yet many don’t have one. But why are visual style guides so important? Because they ensure brand consistency throughout any collateral you produce – no matter who created it.

Style guides (or brand bibles) contain all the necessary information to create whatever your company needs. Whether it be a website, advertisement, internal memo or anything else, this little document will make your life a breeze.

So, if these guides are so important, why isn’t everyone on the bandwagon? The biggest reason is time. Style guides don’t just magically appear. They take time and effort to create and time is a precious thing.