Choosing the right paper for your printed media can be tricky. Paper tells about the function of the product, it’s feeling and quality. Therefore it’s a crucial part of the overall experience of your final product.

Best of all, is to start thinking about the choice of paper even before you start your work on the computer, not only to get the feeling right but also because of printing issues and costs. You can then optimise the production and design according to the paper of your choice.

Here are some of the things to keep in mind about the use of paper for your printed media production.