More than ever, businesses and brands are integrating user-generated content into their social media strategy by reposting fans’ feed photos and videos, Instagram Stories, IGTV and Reels. User-generated content is an affordable way to share high-quality content on Instagram.

Incorporating user-generated content into your feed can also be a powerful sales strategy, with 55 percent of consumers trusting user-generated content more than any other form of marketing. It’s the social media equivalent of a word-of-mouth recommendation.