Rebranding is simply when a company redoes or improves any of its branding elements: logo, colour palette, typography, etc. You can rebrand as much or as little as you want, from simply changing your slogan to changing everything, including your company name.

On top of that, rebranding always carries a risk that your new brand won’t perform as well as your old one. You can mitigate this risk through proper planning and following the steps below, but nothing is foolproof. That’s why a company should only consider a rebrand when the time is right.