A logo is the visual cornerstone of a company’s identity. It’s the symbol that encapsulates the essence of a brand, communicates its values and leaves a lasting impression on customers.

Designing a logo is not merely about creating an aesthetically pleasing image; it’s about crafting a powerful representation that resonates with your audience. From the initial spark of an idea to its realisation, here are the golden rules to follow for designing a logo that ensures successful branding, every step of the way.