Did you know that on average, a web page produces 4.61 grams of CO₂ for every page view? For whole websites, that amounts to hundreds of KG of CO₂ annually. Reducing your website’s carbon footprint is essential for several reasons.

Firstly, and most obviously, it is crucial to reduce the environmental impact of your business. Secondly, websites with a low carbon footprint also happen to be low on resource usage and high on performance. So, a low carbon footprint is a good indicator of a well-made website. Thirdly, the environmental credentials of brands are essential to consumers — a low carbon footprint is great for your brand. Lastly, governments are increasingly cracking down on wasteful practices, meaning that sooner or later, you’ll be legally required to ensure your website has a small carbon footprint.

Happily, reducing the environmental impact of a website is relatively simple.