The goal of a logo is to perfectly represent your brand to an audience, while also differentiating you from others out there. When someone looks at your logo they should be able to determine two things: if they desire the product and if they want to buy it from your company. The principles of logo design will help you do that.

Learning how to design a logo can seem overwhelming. Where do you begin? That’s where the logo rules below come in handy.

Logo design is a process that gets easier when you approach it with knowledge, experience and a solid plan. If you want to create something great it’s important to know the principles of graphic design and learn some graphic design basics. Then determine who your customer is and what it is that you want to tell them. Your logo design choices will make a big difference in helping you communicate your message to your customer.

These 6 logo design principles are the rules you need to follow if you want to create an effective and successful logo.