If you’re going to get serious about creating a website, you need to start thinking about Search Engine Optimisation. SEO refers to optimising your website so that it can be easily found and highly ranked by search engines like Google, Bing, etc. Since search engines today are quite sophisticated in determining which sites show up on top of the search results, you need to know at least some basic information to keep your site and its content in tune with what search engines value in a website.