In an attempt to make it easier for businesses to create a Facebook ad, the company has announced a deal with Shutterstock that will provide free access to millions of images for use in ads. The photos will be available in Facebook’s ad creation tool.
“This is important especially for small businesses who may not have resources for sourcing quality images,” Facebook noted in a blog post.
In addition, businesses can use multiple images in different ads to test which ones work best and then place their buys accordingly. Adding this functionality will help small businesses. Before they had to take your own photos or find your own free service. And they wouldn’t think twice about pulling a Google image. Photos are an integral element and finding the right image can make or break your ad.
