Facebook will be updating its guidelines for businesses that run contests and sweepstakes. The update is designed to help business create and manage promotions on Facebook. Among the amendments: Facebook no longer requires promotions to be exclusively administered through apps. Now they’re allowed to be administered on Pages as well.
In an official blog post, Facebook explains that businesses can collect contest entries by having users message the Page, post on the Page or like and comment on a Page post. What’s more, if a small business wants to launch a contest based on the number of likes a post receives, it can do so directly on its Page, without requiring a third-party app. This new promotions policy makes it even easier for smaller businesses to help build awareness for a new product, promote the opening of a new location, sell inventory or advance other business objectives.
Facebook’s update also includes stricter regulations on tagging. Pages are now prohibited from tagging or encouraging people to tag themselves in content that they are not actually depicted in.
