Your website is often the first impression potential customers have of your business, so keeping it up to date is essential. However, when it starts feeling outdated or underperforming, you may wonder: Should I refresh or redesign my website?

Both approaches have their advantages, but choosing the right one depends on your business goals, budget and timeline.

In this post, I’ll break down the differences between a website refresh and a redesign, along with the pros and cons of each.