A logo is a business’ signature and needs to tell the brand’s whole story with just a few words and images. While a logo is merely the tip of your branding iceberg, see it as your business’ calling card that conveys your brand’s core values, while it tells your brand’s story.

So how do you go about designing your business logo so it properly reflects you and your company? Here are some basics to consider as you get started on your logo’s personality.