If there’s one scrap of paper the internet has yet to eliminate, it’s the business card. There is something solid and comforting about that palm-sized piece of card stock as it passes from hand to hand, which modern gadgetry still can’t replace.

Maybe you’re a freelancer looking to make new contacts, or you want something professional to hand to acquaintances at the bar. Or maybe you just need a card to drop into the fishbowl at your local sandwich shop to win a free lunch. Whatever the case, when you’re designing your business card, remember that the old adage “dress for success” applies to that little paper rectangle, too.

Here’s what you should include, and what you should definitely leave out, to make your business card really pop.