A lot of freelance designers find themselves stuck in the same place, year after year, serving the same types of clients despite their desire to move on to bigger and better opportunities.

There are any number of reasons for this, but one of the most important ones is that many designers simply don’t know what these higher quality clients really want. They don’t understand the problems these clients have and thus have no idea how to approach them with a solution.

Let’s explore some ways you can dive deeper into the psychology of those coveted ideal clients and how you can present yourself as their ideal designer.