When someone visits your website, sees your business card or follows you on social media, they are perceiving a lot about you and your business beyond your name and what you literally say.

This ephemeral, “intangible sum of a product’s attributes” is your brand. And whether you cultivate it or not, you have one – and it’s one of the most important factors in your success.

It’s time to be intentional about your branding. So take a step back, deeply consider who you are and what you do and follow this guide to begin the process of cultivating an effective personal brand for yourself.