You’ve been putting off actually doing much with Google+. Maybe it’s because you’re already feeling behind in keeping up with all the other social networks. Maybe you think there’s no one there ( 500 million users). Maybe you just don’t know where to start. Here is a helpful guide on how to get started with Google+.

Personal VS Professional VS Business Page

First question first: should you have a personal page, a professional page, and/or also a business page?

A personal page seems to do more for most people than separating out a professional page. People are enjoying connecting with all your interests and not just your business interests. If you want to keep it a bit more professional than personal, fine. Share the personal stuff on Facebook. But the “blended” approach (some business content and some not-business content) serves quite well.

A Local business or a business with a physical location should most definitely set up a Places listing, which now ties nicely into Google+ business pages. So start by build a personal/professional hybrid account for sure and possibly a Google+ business page (much more yes, if you run a location-specific business).

Get More From Your About Page

People seem reluctant to create any useful information on their about pages. MOST people seem to have very little on theirs. Create a simple explanation of what you do for others in the “tagline” section of the Story part of your About page. After that, in the introduction, expand that just a bit so that people understand why they would want to contact you. Make it even easier, if you’d like, by linking to your own contact page (instead of hoping people navigate Google+ to find you).

A Nifty Little Hack

Still on your about page, but in your Occupation area, not only should you list where you work, but you should list what you do for people. Thus, when you comment on someone’s work, you’ll see you tagline and the occupation area do something to entice people to connect.

Use a Nice Personal Picture

It’s amazing how few people put up a decent avatar photo of themselves. You don’t have to use the same one for every account on the internet, but definitely, take some time to pick out a human picture of you that will let someone know who they’re speaking with, and maybe even a little about you.

Google+ also has a space for a ginormous background “cover” photo so feel free to post a photo of your neck of the woods in your cover photo area.

Find People to Circle

Google+ has built a little area called Find People and it’s a pretty good place to start. Use third party site, Find People on Plus and search by whichever demographics matter to you. Also, when you do find people that you like, check to see who they have circled and whether they’re of interest to you.

Take Advantage of Communities

One of two awesome secret weapons inside Google+ are its communities. You can create your own or more simply join someone else’s. There are so many opportunities to connect up with people already passionately talking about items you might find of interest. From there, you can obviously also find people you might wish to circle and stay even more connected with, so that’s even another way to use the platform.

Connect with Hangouts

Another super secret weapon of Google+ are hangouts, which are live video conferences with either 9 other people privately or an unlimited amount of people watching (and up to 10 actively on camera) with the Hangout on Air feature. You can use these for quick impromptu meetings with friends or colleagues. Plus the Hangout on Air function allows for large crowds for things like presentations.

Some Quick Tidbits to Help You Even More

• To access all your settings, click here. Consider throttling back notifications a lot so that you don’t get a full inbox or worse while using this app.
• To organise the people you follow, put them into a circle (like a list). The names of your circles aren’t public, so it’s okay to label them as you wish. Organising these early helps you decide where you want to focus your attention, and sometimes, lets you send info to a limited list of people.
• Post to “Public” anything you want to share with the world at large, and/or anything you want Google (the search engine) to index.
• A “plus” works nothing like a “like” in Facebook. If you plus something, it doesn’t share with your community. It just shows that you plussed it. To share, click share.

SOURCE: Chris Brogan