There are some companies out there that would have you believe that designing a logo is as simple as slapping together some type and a shape or two. However, there is so much more to designing a good logo than just that, regardless of what some may say.

A lot goes into a great logo design. While a logo seems like just a little thing to create, it represents an entire company or brand and must convey identity, values and more. You can’t think of it as just a “little” design job. It can be the most important design a company has and one that guides future design and branding decisions.

With this ultimate guide, you’ll learn all the steps necessary for creating a fantastic logo for your own project or a potential client’s.