Your website is your most vital online tool. When users visit your website, it’s often their first opportunity to interact with your brand. If you’re not getting results, you’ve probably made some major, though pretty common, mistakes on your website. Fortunately, it’s often easy to fix these mistakes. By employing a few simple measures, you can turn a website misfire into a recipe for higher conversions and enhanced brand awareness.

Here are 4 common mistakes you are making on your website and how to fix them.