5 Facebook Cover Photo Ideas to Inspire Action
Although most interaction on Facebook happens via your Facebook newsfeed, it’s important to remember your fan page is still getting direct traffic on a daily basis. One of the first things your fans see when they land on your page is your cover photo. A great way to grab their attention is to ensure your Facebook cover photo stands out and lets your fans know exactly what your brand is all about. You might also use it to showcase the latest news you have to share.
Struggling for design ideas? Well here are 5 Facebook cover photo ideas to inspire your fans to act:
1. Encourage your fans to sign up
Lego has done a great job promoting their movie with an eye-catching visual, but the real value in the image is the call to action, asking page visitors to join the Awesome Alliance. This is a great example of how a business has used its current promotion to help build its list.
The social interaction continues once users visit the website shown in the image. Lego asks fans to sign up using their social media accounts, which helps the brand to spread its word of mouth.
2. Showcase your latest product/service
Pizza Hut has done a great job highlighting their latest pizza. This image works so well because it contains the following elements:
- An eye-catching image of the product
- A clear description that explains what the image is all about
- A title to let fans know of their latest announcement
Even if your business doesn’t have a physical product, there are still ways you can capitalise with your cover image. A few ideas include posting testimonials, highlighting benefits of your service or announcing new services you have launched.
3. Showcase your latest contest
Who doesn’t love a good competition on Facebook? With your cover photo your brand can promote the latest way to win without relying on Facebook ads or timeline posts. As you can see in the image above, Nutella has called on its fans to help promote its latest competition with a clear call to action.
Here’s what they have done well:
- Used a call to action that lets fans know how they can enter
- Showcased featured entries from fans to help build creditability
- Used a large, clear font to grab users’ attention
As long as you aren’t promoting the cover photo, Facebook allows for unlimited text on your cover image. However, don’t consider this your chance to flood your cover image with information. Instead, consider keeping the text short and to the point while sharing an image that helps make your point.
4. Let your fans know what your brand has planned
So far we’ve talked about highlighting your latest product or service with cover photo. But, what if your product, service or event isn’t ready yet? The great news is it doesn’t have to be. Nickelodeon has used their cover photo to showcase an upcoming event. This can be a great way to drive buzz with upcoming news before it’s even released.
Here’s what they have done well:
- Used a bright and vibrant image
- Enhanced brand with their logo
- Included an exact date to let users know when to expect the event
While the example above is for a TV show, if you’re a small business you can use this technique to feature future webinars, interviews, blog posts, etc. Even if your product or service isn’t quite ready, you can still let your fans know what you have planned.
5. Give your fans access to exclusive offers
It’s well known that the majority of Facebook users who like a Facebook page are there to receive exclusive offers or deals from a brand. So, give them what they want! Hard Rock Café London used their cover photo to promote a Limited Edition KISS T-shirt and pin, just for their fans.
You can also support the news of your latest offers by showcasing these via an update on your fan page timeline or via a Facebook app. Using the cover image allows your brand more space and creativity to get your message across.
Here’s what they have done well:
- Used a clear visual of the product they are offering
- Included a relevant hashtag for fans to join in the conversation
- Created large title text highlighting the product’s description
- Highlighted the product’s limited availability to increase interest
Now is the perfect time to think of something to offer your fans. If you don’t have a physical product like Hard Rock Café London, you can always offer a discount on your services or a time-sensitive special offer.
Now that you’ve checked out these 5 creative ways to inspire your fans, use them to create a new design for your Facebook cover photo. Be sure to regularly update your cover photo to keep your brand relevant and up to date.
SOURCE: Ravi Shukle
If you need help in creating a professional looking Facebook cover image that represents your brand which is unique and not just one of those generic cover photos then Rimidesigns can help you. We will make your Facebook cover image stand out from the crowd and help you increase your customer base.
So what are you waiting for? Email us now at info@rimidesigns.com.au
Also read more about our Facebook Business Page package here.