Most freelancers find clients by word-of-mouth. So you should all understand the power of your previous client talking about you – it’s the most effective marketing tool you can’t buy.

When you write content for your website, portfolio or social media accounts, don’t forget to capitalise on the incredible power of your client’s words, in the form of reviews and testimonials.

Many freelancers are too embarrassed to ask for testimonials or think they seem sleezy. Here’s how to ask for reviews and publicise them in an authentic way.