Most companies use a brand style guide – a book or document that sets rules on how the brand is visually presented to the public. These rules instruct employees how to properly use and communicate a brand’s visual identity, from proper logo usage, the brand colour scheme, the look of the website and print materials and much more.

There are many visual assets that make up a brand style guide. However the core visual asset of any brand is the logo. It’s a good foundation upon which to start building a complete brand style guide.

Above, we’ve included four pieces of information about a logo that make up a basic style guide: fonts, colours, minimum size and the logo clear zone.

Let’s go through each one and how to determine that information.