Increased visibility is one of the major reasons why it is important to have a good business website. The web has a further reach than any form of advertising tool because it can be viewed globally. For an e-commerce site, a website that is user friendly and easy to navigate tends to encourage repeat visits among customers.

Your business website provides online presence but if the website design fails it can also have a negative impact on your potential customers. 75% of people base their initial judgment of a business on the way they perceive the website.