A landing page is an important part of online marketing. It is the page that a visitor “lands on” after being redirected through one of the many avenues of internet marketing.

The goal of a landing page, according to Wikipedia, is to convert site visitors into sales or leads, so not any old page will do. Designing effective landing pages requires a bit of psychology, a dash of good UX/UI, great copy and of course good design.

Landing pages are such an essential part of the sales funnel that an extensive amount of testing has been done on what makes a good page. Failing to incorporate each element could seriously hinder the effectiveness of the page.