Web design is about elevating bland information on a screen into something aesthetically delightful and intuitively recognisable. It’s also about communicating an idea with other humans.

So, what happens when the message you’re trying to communicate to other humans must first pass through the unrelenting eye of an emotionally crippled robot? That robot cannot compute the value of aesthetics. On the contrary, it can only operate off of its limited algorithm. This is precisely why many web designers have given up trying to please the robot called SEO.