Email continues to be one of the most popular ways that businesses interact with their customers. As with everything else in the design world, how you design an email will have a tremendous impact on things like the click rate and the retention of your subscribers.
When you design for email, you should make the most of the fleeting opportunity you have to make an impression on your subscribers. If you offer your readers great value through your email, they’ll gladly reciprocate by taking the time to read through and click on any links.
Of course, designing for email also entails responsive email design since almost half of all email opens today occur on a mobile device.
