How would you introduce a never-seen-before product to the market? This may be a challenge for any business. Some reasons why you should use a mascot to promote your small business are:

1. Brand mascots have mass appeal

Different generations across the world grew up knowing Kellogg’s Tony the Tiger. The Frosted Flakes mascot has actually gone through changes to appeal to each generation’s purchasing habits.

People, whether children or adult, can relate with characters. Especially if your business targets families or children, having a mascot can work effectively well for your brand.