In the world of creative communities a customer launches their project (for logos, corporate identities, banners, websites, etc.) and designers respond with their proposals. The customer has the possibility to get amazing designs from creatives from all over the world and the creatives have the possibility to show their best work to all the community, creating contacts with international clients. But, in the jungle of logo design, there is a tricky trap: the spreading of the generic logos. Most of the time the logo is so generic, the customer isn’t even able to get a trademark for it.