As a busy small business owner, you likely don’t have time to create new content at the rate at which your audience demands it. Yet, with content marketing now being the number one driver of search rankings, you can’t afford not to be constantly publishing new content.

Fortunately, there are ways you can take your existing content and feed it to the content marketing beast. With a little bit of elbow grease and some creativity, you can edit and reuse what you already have and turn it into something your audience can’t get enough of.