Pastel colours in web design used to be something of a novelty, but lately it has seen it become more prevalent. While most websites still use the primary colours, there are instances wherein pastel hues are better and it will certainly make your website stand out from the rest.

Why use pastel colours?

First of all, pastel colours easy to apply and you don’t need advanced knowledge of colour theory to put it to good use – not that having added knowledge will hurt, of course.

Second, pastel colours have always been associated with elegance and sophistication, and unlike vivid colours, a website with light hues won’t “shout” at you, but come out as subdued.