One of the biggest challenges freelancers face is a resistance to “selling” themselves. After all, if the work is good, shouldn’t it speak for itself? Unfortunately, it doesn’t work that way. If you’re in business, you’re in sales.

So why are we so averse to sales? Because we’ve all been on the receiving end of a pushy salesperson trying to sell us something we have no need or desire for. It feels invasive, uncomfortable and just a little bit sleazy, right? No one wants to be that person, so we avoid the whole “sales thing” altogether and hope for the best.

But, if hoping for the best isn’t cutting it for you and you’re ready to build the career or business you deserve, here’s the method for closing the sale.