When done right on your landing page, a call-to-action is what’s going to convert visitors to users. A CTA can call for a lot of things. Lead generation, blog/social media/e-mail followers, customers for a direct sale or attendees for an event. They can be used on any page of a website to get people to click where you want.

In this article, we’re going to talk about CTAs in the context of landing pages. This means, getting a customer to sign on for something that they know very little about from what is likely the very first page they’ll see of a company’s website. You can do it efficiently to help your client sell their product.