When you’re undertaking a website redesign it can be tempting to rush in with the excitement of new possibilities, but it’s important to consider the key aspects of a redesign, both aesthetically and from a business perspective.

In order for the process to be successful, these two must be aligned if the new website is to provide a high return on investment.

Undertaking a thorough review of your existing website is essential, along with evaluating your content, analytics and calls-to-action, to see how well each is currently performing.

If you haven’t redesigned in some time, the online social landscape has changed dramatically, and if you want your business to thrive, you need to embrace both social media and technology to efficiently deliver your product or service to a wide audience.

Once the redesign is finished, don’t leave it to gather dust. Aim for constant measurement and enhancement. Analysing your redesign efforts with these five key areas will help you develop a cohesive plan and ensure your website redesign is a success.