Call-to-action buttons that are easy to see and understand will make a huge difference to your website’s conversion rates. When designing these buttons, it’s imperative to consider a wide range of factors. Some of them include the colour, contrast, button copy and even whether or not to include some directional cues right beside the button.

In short, for an element that takes up a small spot on your web page, you’ll have to invest a disproportionate amount of time thinking about how to best present it to your users.

Yes, call-to-action buttons are that important. They are, after all, the stars of a page, whether they’re meant to get website visitors to buy something, sign up for something or just click through.