An effective landing page is crucial to a business’s digital marketing strategy. A landing page is your business’s virtual storefront – built for the purpose of attracting prospects to your product or service and hopefully converting them. The single most important goal of every landing page is conversion. Every design element is there to invite users in and motivate them to perform certain actions and direct their gaze to specific messages.

The idea is to attract, hold and control the viewer’s attention to realise the aims of the landing page.

Here are 8 tips on landing page designs that boast high conversion rates.