When you are branding your product, looking at the colour used in the design is key. Different colours symbolise something different in every country, and entice different emotions. Before you get started, understand your target audience, whether they are young, old, male or female, and then look at your product and realise the feeling you want to bestow on others. Figuring out which colours work well together isn’t just a matter of chance, there is actually a science behind it.