Marketing is a vast field with many component parts. It doesn’t matter how many components you use, it’s how you use them.

When it comes to online marketing, the principles remain the same, only the application is different. In a world where demand is everything, you must create an audience or tribe of demanding customers that want your product.

That is where marketing comes in. You must get your product or service noticed by the crowd and you must keep them engaged, so that they are always wanting more of what you are offering.

People buy from the ones they know, like and trust. It is imperative that you build a relationship with your customers and today that means building a two-way connection between you and your customer base.

Two options that build that connection are e-mail marketing and social media marketing.