Laughter is a universal language and one of our first communication methods. Before we had spoken or written language, humans used laughter to express enjoyment or accession with a certain situation. It’s also a form of communication that bridges the gap between various languages, cultures, ages and demographics. So it’s no wonder that funny memes and witty hashtags are such a hit on social media.

So, humorous content gets shared more on social media channels. That’s an obvious benefit for your brand. But what other benefits can you gain by making your audience laugh?

Following are 4 other advantages to using humorous content.