Clients nowadays have an endless number of options to choose from when seeking out freelance creatives for their next project. In order to become a dominant force in the freelance world and get noticed by these potential clients, you must establish a personal brand that vividly communicates your creative expertise.

Figuring out the best way to express that expertise is a creative process all its own. While there is no one true path to success when it comes to personal branding, there are some tried and true approaches that can help you get started.