In 2022, .au domain names were launched for Australian websites, shaking up the local domain name space as we know it. The change was introduced to help internet users identify Australian websites faster and to complement the existing suite of Australian namespaces being .com.au, .net.au and .org.au. With over 4.1 million web addresses already registered for a .au domain, all Australian businesses are being encouraged to purchase their .au domain.

Here are the top 5 reasons why registering for a .au domain is an important move for your business.