Some say that search engine optimisation, or SEO, is a science. While others claim it is all luck. The truth is, it is a combination of both. You have to follow some rules to get your website ranked, but you also need to pick the right points, at the right time, to have an influential impact.

If you are trying to get a new website set up, or update the SEO of an older website, it is important you understand the places where the different SEO components go and the ways to get your points across to your audience. However, for the novice web developer, SEO can be a bit intimidating.