One of the best ways to build a following and get more shares on social media is to incorporate images into your strategy, but not just any image will do. That might’ve worked in the very beginning of media integration on social, but not anymore. Nowadays, you need to put in some real effort to ensure your images get noticed and shared.

Taking the latest image trends into account, what follows are some tried and true tips that will help you select and optimise the best images for social media that will engage your followers and most certainly encourage more shares.