Social media platforms have become an integral part of today’s day-to-day routines and an indispensable communication tool for people to keep in contact.

Consumers are using social media as a way to measure a company’s legitimacy, reliability and viability. Businesses today are not only judged based on their website but also on their social media presence.

Needless to say, social media has managed to radically detour businesses away from traditional marketing methods. So, if your business does not employ modern marketing strategies (digital marketing) today, it will be much more difficult to reach your business goals.

Like any marketing strategy, you want to have a good idea on the return of your investment (ROI) in social media before jumping in.

Here’s the 3-stage cycle of social media marketing.