You have exciting industries, such as travel, tourism, food and culture. And then you have, well, not-so-exciting industries. Some of these industries are simply highly regulated and restrict the amount of information a person can share publicly. Take for example, the financial industry and trade stock exchange. Then there are the so-called “boring” industries that are deemed so, based solely upon their work and products, examples being construction, materials supply or warehouses.

If you are a business in one of these less-engaging industries, how do you create content that will actually interest people? We’ve got a few tips for you.