When it comes to designing and developing a website, there are dozens of variables and considerations to bear in mind. You’ll want a website with a functional and efficient technical structure, but at the same time a website with pleasing aesthetics.

Along these lines, you’ll want to make sure your offsite optimisation is up to par for both search engines and user experience. On the surface, these seem like 2 completely independent goals. With one, you’ll be aiming to please search engines and with the other, you’ll try to please users. But there’s a significant overlap in the relationship between these 2 approaches.