8 Ways to Increase Conversion Rates on Your Website
We all agree that conversion rates are a crucial metric for any website. They represent the percentage of visitors who take a desired action, such as making a purchase, signing
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The Different Types of Logos
Logos play a crucial role in representing a company’s identity, values and personality. A well-designed logo can leave a lasting impression, convey a brand’s message and encourage customer loyalty. Understanding
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9 Common SEO Myths Debunked
Search engine optimisation (SEO) is a crucial element for any business wanting to establish a strong online presence. However, misconceptions and myths often arise when it comes to SEO. In
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Choosing the Best Colour Palette for Your Brand
Choosing the right colour palette is crucial for creating a cohesive and memorable brand. In this article, I’ll explore how to choose the best colour palette for your brand, ensuring
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10 Good Reasons for Turning Down Work
Freelancing offers flexibility, independence and the chance to work on a variety of projects. However, not all opportunities are worth pursuing. Knowing when to turn down freelance work is a
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The Meaning of Logo Shapes
The shape of your logo says a lot about your business. It can tell customers if you are friendly or serious, scientific or artistic, traditional or cutting edge. Just like
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Intermittent Fasting?
Intermittent fasting? I just slept 7 hours without a snack. What more do you want?– Illustration by Rimidesigns (2024)
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A Beginner’s Guide to Giclée Printing
Giclée printing, pronounced “zhee-clay”, is a sophisticated method of creating fine art prints using inkjet printers. The term “giclée” is derived from the French word “gicler”, meaning “to squirt or
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The Power of Print Media
Traditional print media might seem like a relic of the past, however, the power of print continues to play a crucial role in modern marketing, offering unique advantages that digital
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10 Random Acts of Kindness Your Customers Will Love
An effective way to build and maintain customer loyalty is through random acts of kindness. These small, thoughtful gestures can significantly impact how customers perceive your brand, nurturing a sense
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6 Blogging Tips for Beginners
Blogging offers a versatile platform to express yourself and connect with a global audience. Starting a blog can be both an exciting and daunting endeavour. As with any new venture,
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The 6 Key Principles of Logo Design
The goal of a logo is to perfectly represent your brand to an audience, while also differentiating you from others out there. When someone looks at your logo they should
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