A Guide to Printed Handouts
Leaflets, booklets, pamphlets, brochures and flyers. We get there’s a lot of different terms thrown around for printed materials but it doesn’t have to be complicated. Here’s a quick guide
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Top 10 Social Media Marketing Tips For Small Businesses
Whether you’re a startup or a been-in-the-family-for-generations business, there’s no getting away from the fact that social media is now an essential part of your marketing strategy. However, it’s so
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Finding the Balance Between Social Media and Print Marketing
Social media and online marketing have changed the world of advertising but many are coming to the realisation that print marketing can be just as important. While some may consider
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Brochure Copy versus Web Copy: Same but Different
There’s a misconception out there that all copy is equal. But it’s not. While recycling brochure copy into website copy seems to be an attractive (and cheaper) option, unfortunately it’s not that simple for
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7 Business Brochure Tips
Paper-based content offers special advantages in connecting with our brains, despite the shift to digital media. People still like reading print, and in many cases they remember more of what
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Marketing on a Shoestring Budget?
You’ve worked hard to develop your business plan and refine your products or services. Now it’s time to connect with the people your business was designed to help. But marketing
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8 Ways to Maximise Your YouTube Marketing Results
Are you on YouTube? Are you getting the results you hoped for? In this post, we share 8 actionable tips to enhance your YouTube marketing. Why YouTube? Before you throw
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The Ultimate Guide to Email Marketing
This guide acts as a beginner or refresher resource for those interested in incorporating email marketing into their business marketing efforts. Topics include: Email marketing glossary Types of email marketing
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How to Find Your Target Audience Online
Your target audience is the first place you go to spread awareness about your business, and likely your first adopters too. Assuming you’ve done the necessary amount of customer discovery
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Tips for Hosting Successful Giveaways and Competitions
It is no secret that everyone loves to win things. Just look at the lottery! Even though the chance of winning is minimal, people still spend a lot of money
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How to Define “Brand”
Your brand is everything you do. If you are not intentional in defining your brand, the market will define it for you. Defining your own brand can be even more
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How to Write with Your Brand’s Voice
Businesses obsess over their visual brands. They spend hours debating the typeface selection, but give no thought to the words. In most cases, a company will assign the first wave
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