How to Write with Your Brand’s Voice
Businesses obsess over their visual brands. They spend hours debating the typeface selection, but give no thought to the words. In most cases, a company will assign the first wave
Read MoreCategory: Marketing
10 Visual Marketing Ideas for Maximum Facebook Impact
If there’s one thing today’s online users want it’s “Faster!” If there’s another, it’s “Easier!” So give your audience what they want. When you post visuals, you’re delivering content that
Read More
6 Steps to Winning Clients with Cold Emails
Email makes it possible to reach just about anyone, anywhere, at anytime. This gives us the opportunity to reach out to a potential client with the right message, at exactly
Read More
9 Email Mistakes that Make People Ignore your Messages
Despite the rise of social media, instant messaging and all manner of apps, reports of email’s death have been greatly exaggerated. For most organisations, it’s the communication nervous system, yet
Read More
8 Steps to Building a Solid Social Media Marketing Plan
Everyone is getting on to social media, individuals and businesses alike. It has become an indispensible mode in day to day life. However, it may not be appropriate for businesses
Read More
10 Awesome Newsletter Design Hacks for Emails that Convert
Email is far from dead. So it’s time to start working on a newsletter design that converts. Whether it’s for a corporation or your personal brand, email has the power
Read More
E-mail vs Social Media Marketing
Marketing is a vast field with many component parts. It doesn’t matter how many components you use, it’s how you use them. When it comes to online marketing, the principles
Read More
The Role of Colour in Branding
Colours play a huge role in how customers identify with and relate to brands. For some brands, their logo and marketing colours are just as iconic as the logo itself.
Read More
The Email Etiquette Checklist
We spend so much time sifting through emails, yet many of us are unaware of the etiquette behind this. It’s easy to lose track with emails, so here are some
Read More
Happy Customers Can Get You More New Customers
As we all know, word of mouth is the best marketing channel there is. Social media gives us the opportunity to create and scale word of mouth on a level
Read More
Your Massive Guide to Small Business Marketing on a Budget
We all know the importance of marketing your business online. You likely have an online presence, and perhaps a brick and mortar location too, and you want to establish online visibility for
Read More
8 Tips For High-Converting Landing Page Designs
An effective landing page is crucial to a business’s digital marketing strategy. A landing page is your business’s virtual storefront – built for the purpose of attracting prospects to your
Read More